Scanning the Environment IP - Essay Example
It is head quartered in Cupertino, California and employs 21,600 employees. The company recorded revenues of $24,006 million during the fiscal year ended September 2007, an increase of 24.3% over 2006. The company’s revenue grew on account of increased sale of Mac systems and downloads of digital content. The operating profit of the company was $4,409 million during fiscal year 2007, an increase of 79.7% over 2006. The net profit was $3,496 million in fiscal year 2007, an increase of 75.8% over 2006.�
1. Brand Value and Recognition – This is the biggest strength of Apple. Right from Apple PCs (MACs) which was their first product introduced to the very recent iPHONE, all their products are positioned as luxury products and are designed with features to delight the customers and give them a “WOW� feeling on using the products. This has created strong brand recognition among the consumers.
2. Product Design – All their products are developed after thorough research and design and invariably are of premium look, feel and quality.
